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Exited Founder | Best Selling Author | Senior Advisor | Business Performance Coach 

Mike Buonaiuto is a philanthropic business leader and performance coach, who founded, scaled and exited Shape History, the award-winning social impact agency.

He's currently a senior advisor; helping companies nurture their people, navigate growth and negotiate pivotal moments of transformation.


📚 Mike's book Founder Therapypublished June 2023.

📢 His TEDx talk, ‘No wonder people are quitting - business must do better’ was selected and featured by TED’s Editor picks. 


🤝 Mike supports Virgin Startup as their ‘Entrepreneur In Residence’ and NatWest’s Business Accelerator as their ‘Business Startup Coach.​’


Our ‘high-performance’ generation has a problem with burnout. Depression and anxiety are now at record levels amongst founders and leaders.


In Founder Therapy, Mike Buonaiuto uncovers why and offers a radical new approach, presenting 50 lessons to start, scale and sell without wounding our wellbeing.

Founder Therapy - No Bulls__t Ways To Boss It Without Burnout


Mike founded, scaled and exited Shape History, the award-winning social impact agency. The organisation has worked internationally alongside global institutions including the United Nations, Atlantic Council, and World Health Organisation. 

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Mike is one of the few people I know who really understands what it takes to be a progressive business leader in the world today. Not only has he setup and grown his own successful social impact agency, but he’s taken the time to truly get to grips with the most salient issues impacting people today, such as mental heath in the workplace. If you want to help get your business in better shape for the next decade, listen to what Mike has to say.

Tom Tapper, Nice and Serious CEO

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