Mike Buonaiuto is a seasoned business leader within both UK and US creative industries. He founded, scaled and exited Shape History, the award-winning social impact communications agency from '15 - '22.
Formerly, he built the creative studio within Weber Shandwick's EMEA offering, and the United Nations' 'Free&Equal' initiative in New York.
Currently, he serves as a senior advisor specialising in optics & operations, working with industry-leading creative businesses, startups and social enterprises.
📚 Mike's book Founder Therapy, published June 2023 reaching best-seller status.
📢 His TEDx talk, ‘No wonder people are quitting - business must do better’ was selected and featured by TED’s Editor picks.
🤝 Mike supports Virgin Startup as their ‘Entrepreneur In Residence’ and NatWest’s Business Accelerator as their ‘Business Startup Coach.’
THE BOOK
Our ‘high-performance’ generation has a problem with burnout. Depression and anxiety are now at record levels amongst founders and leaders.
In Founder Therapy, Mike Buonaiuto uncovers why and offers a radical new approach, presenting 50 lessons to start, scale and sell without wounding our wellbeing.
THE AGENCY
Mike founded, scaled and exited Shape History, the award-winning social impact agency. The organisation has worked internationally alongside global institutions including the United Nations, Atlantic Council, and World Health Organisation.
Mike is one of the few people I know who really understands what it takes to be a progressive business leader in the world today. Not only has he setup and grown his own successful social impact agency, but he’s taken the time to truly get to grips with the most salient issues impacting people today, such as mental heath in the workplace. If you want to help get your business in better shape for the next decade, listen to what Mike has to say.
