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HELPING FOUNDERS BUILD
LIFE-CHANGING BUSINESSES

Founder | Senior Advisor | Business Coach | Speaker

Mike Buonaiuto is a philanthropic business leader, who founded Shape History, the social impact comms agency, in 2015.

 

Following the successful sale of the company, he is currently a senior advisor and business coach, helping founders to startup, scale-up and support their people.

Mike is also supporting Virgin Startup as their 'Entrepreneur In Residence', coaching early-stage founders and companies.

AREAS OF FOCUS FOR 22/23

- Mission-Led Business Coaching 

- Keynote Speaking 

- Non-Exec and Senior Advisory roles

- Brand, Comms, Marketing, Finance & Ops consultancy 

- ESG and CSR Strategy and Deployment 

- Leadership & Team Wellbeing

BUSINESS COACHING INCLUDES:

- Conscious leadership development (founder's mental wellbeing) 

- Investment and fundraising support (SEIS & EIS)

- Growth, revenue, new business and resource strategy 

- Sales and marketing creative and strategy 

- Systems automation and good governance

THE AGENCY

Mike founded, scaled and sold a multi-million pound agency in London, working internationally for a fairer world faster.

Shape History works within sustainability, health, education and human rights, delivering strategic design and communication to accelerate societal change.

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MISSION-LED BUSINESS COACHING

Having founded, scaled and sold his own agency in London, Mike now coaches individuals and senior leadership teams across four areas:​

Executive Coaching

1 on 1 coaching focusing on professional development, leadership training and management skills. This includes difficult conversations preparation, career / promotion goals and performance management. Ideal for training team members to think both compassionately but also commercially.

Personal Coaching 

1 on 1 coaching aiming to develop founders into conscious, intentional leaders. Sessions concentrate on exploring and uncovering an individual's key drivers and aim to identify patterns of behaviour that lead to success; building clarity around the type of culture and company that ensures your ideal speed of growth and impact.

Startup Coaching

1 on 1 or group coaching focusing on the challenges and opportunities of your early-start up, putting in place foundations that ensure a scalable model. This includes startup tools, fundraising, (inc SEIS & EIS) operations and marketing support.

Scale-up Coaching

1 on 1 or group coaching focusing on the challenges and opportunities of your scaling business; building a sustainable model, projection, culture and team which allows for continued and accelerated growth. This includes valuation and exit strategy support.

 
 
 
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Mike is a fantastic coach. Not only does he listen well but he is able to quickly get to the substance of any conversation. He adds value, makes you think harder and ask the questions that you haven't yet thought of. Most of all he's just a really lovely person who I enjoyed spending time with during the Virgin Startup incubator. I highly recommend Mike as a coach/mentor if you need one.

Karen Harris, Founder & Chair, Storiboard, Geronimo PR & TVC Group

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