Creating narratives & campaigns rooted in emotion, identity, culture & social impact.
Advising creative agencies, studios and organisations shaping purpose-led work.
Telling stories & building companies that change the world.
For over two decades, Mike has crafted stories and built companies at the intersection of culture, identity and power.
He understands how stories move people - creating resonant narratives with emotional depth and commercial reach that don’t just entertain, but define and drive cultural conversation and social impact.
Working across advertising, film and games, Mike is an award-winning director, writer & creative consultant, helping teams and crews pitch, win and create work rooted in emotion, identity and culture that keeps pace with evolving audience behaviours.
He also works as a senior advisor to creative agencies, studios and organisations shaping purpose-led work.
An Impact-Driven Career
In 2015, Mike founded, scaled and has since exited Shape History, the award-winning social impact communications agency, working globally alongside institutions including the United Nations, Atlantic Council, and WHO. He served the agency as its CEO & Creative Director from 2015-2022, remaining a Non-Executive Director until 2024.
After supporting Virgin StartUp, Unrest and other accelerators as an 'Entrepreneur in Residence', Mike founded Kinsfolk in 2026, providing plug-in strategic and operational support for agencies, studios and creative teams.
Previously, he served as a Creative Director for the UN’s Office of the High Commissioner for Human Rights (OHCHR) and built the creative studio within Weber Shandwick’s (IPG, Omnicom) EMEA offering.