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HELPING FOUNDERS BUILD
LIFE-CHANGING BUSINESSES

Founder | Senior Advisor | Business Performance Coach | Speaker

Mike Buonaiuto is a philanthropic business leader and performance coach, who founded Shape History, the social impact agency, in 2015.

Following the sale of his company, he’s currently a senior advisor / non-exec; helping founders to startup, scale-up and support their people.

Mike also supports Virgin Startup as their ‘Entrepreneur In Residence’ and Natwest’s Business Accelerator as their ‘Business Startup Coach.’

AREAS OF FOCUS:

Mission-Led Business Coaching
Keynote Speaking
Non-Exec and Senior Advisory roles
Brand, Comms, Marketing, Finance & Ops consultancy
ESG and CSR Strategy and Deployment
Leadership & Team Wellbeing

BUSINESS COACHING INCLUDES:

Conscious leadership development (founder's mental wellbeing)
Investment and fundraising support (SEIS & EIS)
Operations strategy (growth, revenue, new business and resource)
Sales and marketing creative and strategy
Systems automation and good governance
Exit strategy and valuation development

THE AGENCY

Mike founded, scaled and sold a multi-million pound agency in London, working internationally for a fairer world faster.

Shape History works within sustainability, health, education and human rights, delivering strategic design and communication to accelerate societal change.

VISIT SHAPE HISTORY

AGENCY

MISSION-LED BUSINESS COACHING

Having founded, scaled and sold his own agency in London, Mike now coaches individuals and senior leadership teams across four areas:

Executive Coaching

1 on 1 coaching focusing on professional development, leadership training and management skills. This includes difficult conversations preparation, career / promotion goals and performance management. Ideal for training team members to think both compassionately but also commercially.

Personal Coaching

1 on 1 coaching aiming to develop founders into conscious, intentional leaders. Sessions concentrate on exploring and uncovering an individual's key drivers and aim to identify patterns of behaviour that lead to success; building clarity around the type of culture and company that ensures your ideal speed of growth and impact.

Startup Coaching

1 on 1 or group coaching focusing on the challenges and opportunities of your early-start up, putting in place foundations that ensure a scalable model. This includes startup tools, fundraising, (inc SEIS & EIS) operations and marketing support.

Scale-up Coaching

1 on 1 or group coaching focusing on the challenges and opportunities of your scaling business; building a sustainable model, projection, culture and team which allows for continued and accelerated growth. This includes valuation and exit strategy support.

GET IN TOUCH

No wonder people are quitting. Business must do better. | Mike Buonaiuto | TEDxSurreyUniversity

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TEDx Talks

No wonder people are quitting. Business must do better. | Mike Buonaiuto | TEDxSurreyUniversity

Quitting has reached a 20-year high. Wave after wave of crisis has meant it's never been harder for young people to reach financial, physical, and emotional security. The result is a generation voting with their feet - leaving companies that contribute to these issues and joining new companies that solve them. Mike's TEDx Talk asks us to beat the resignation crisis by redefining quitting, setting out a clear route for businesses to take a more human approach, and encouraging founders to lean into their responsibility to fix our era's most crucial issues. Mike Buonaiuto is a founder of a social impact communications agency Shape History since 2015, a senior communications professional, philanthropic business leader and investor. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

Coaching

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Mike is one of the few people I know who really understands what it takes to be a progressive business leader in the world today. Not only has he setup and grown his own successful social impact agency, but he’s taken the time to truly get to grips with the most salient issues impacting people today, such as mental heath in the workplace. If you want to help get your business in better shape for the next decade, listen to what Mike has to say.